I sat listening as the team debated about what to do next. They had originally built software to handle complex workflows in the executive recruiting space, and now they wanted to beta test it with a customer in the healthcare market. The question was what modifications should be made to the software so the beta […]
Customer discovery is the process of talking to customers and prospects to deeply understand their activities, processes, and problems. If you understand your customers’ problems, you can provide value in the form of solutions. If you understand your customers better than anyone else, you can provide value that no one else can, thereby creating competitive […]