An acquaintance of mine has been working with a climate startup for a couple of years now, and he and I were talking recently about his struggles to get the company started with customer discovery. The startup offers B2B services, and their past contracts have been in the 5-to-6-figure range. They have extremely low win […]
I sat listening as the team debated about what to do next. They had originally built software to handle complex workflows in the executive recruiting space, and now they wanted to beta test it with a customer in the healthcare market. The question was what modifications should be made to the software so the beta […]
Customer discovery is the process of talking to customers and prospects to deeply understand their activities, processes, and problems. If you understand your customers’ problems, you can provide value in the form of solutions. If you understand your customers better than anyone else, you can provide value that no one else can, thereby creating competitive […]
At Convex, we didn’t start out offering Product Management services. Our initial offering was focused on engineering leadership. We would frequently get called in by clients to help them “fix” their engineering teams. The CEO might tell us, “We have no idea how good our engineering team is, or how ready our stack is to […]